Tara-Eleftheria Spirou
Marketing Manager
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Location:
Chicago, IL
EXPERIENCE
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Marketing Manager
Jul 2023 - Present
YMCA OF METRO CHICAGO - Chicago, IL
· Oversee comprehensive marketing strategies for Learning portfolio encompassing Preschool, Early Learning, Before and After School, Day Camp, and Overnight Camps.
· Develop and execute targeted marketing campaigns to increase enrollment and brand awareness.
· Monitor and analyze marketing metrics to enhance campaigns and achieve goals.
· Cultivate strong relationships with stakeholders and community partners.
· Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
· Manage marketing budget effectively to maximize return on investment.
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Marketing Director
Feb 2023 - June 2023
TWO BOSTONS- Chicago, IL
· Developed and executed an editorial calendar to effectively manage departmental responsibilities.
· Managed a wide range of marketing channels, including social media content, online ads, customer emails,
blog posts, weekly newsletters, website updates, in-store flyers, signage, press releases, and direct mail campaigns.
· Delivered weekly analytical reports and insights.
· Evaluated and enhanced the brand identity through strategic analysis.
· Researched and applied industry-leading advertising and marketing strategies.
​· Monitored and managed marketing expenses within the allocated budget.
​​· Collaborated with external businesses to enhance marketing initiatives through cause-related partnerships.
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Digital Content Specialist
Oct 2018 -Feb 2023
LATIN SCHOOL OF CHICAGO- Chicago, IL
· Design engaging digital content for audiences including, videos, podcasts,
animations, ads, graphics, infographics, photo galleries, digital signage,
GIFs and web content.
· Responsible for the school's on-site photography and videography.
· Manage day-to-day social media accounts and social media campaigns.
· Produce weekly content calendar.
· Gather, analyze and present insights regarding social media analytics.
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Communications Specialist
Jul 2017 - Oct 2018
HANOVER TOWNSHIP- Bartlett, IL
· Producing and managing daily content on the Township's website and social media accounts.
· Creating and editing promotional videos and graphics using Adobe products.
· Facilitated over a 400% increase of social media views.
· Managing Facebook Ads Manager, scheduling posts, and monitoring social media analytics through Hootsuite.
· Producing monthly and quarterly newsletters distributed to almost 100,000 residents.
Social Media Coordinator
& Admissions Counselor
Sep 2016 - July 2017
HOLY CROSS COLLEGE- Notre Dame, IN
· Developed and implemented social media strategies for improving recruitment exposure.
· Produced graphics for both website and social media platforms associated with the university.
· Examined social media analytics to produce strategies for increasing student enrollment.
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Promotions Assistant
May 2015 - Sep 2016
CUMULUS MEDIA Q100- Atlanta, GA
· Planned events for over 70 artist meet-and-greets, concerts and client events.
· Coordinated a marketing campaign for The Bert Show (syndicated).
· Assisted producing social media content during various station events with platforms of over 100,000 followers.
· Helped with artist meet and greets, supervising client events, and concerts.
EDUCATION
Personal Development
2023
UCLA EXTENSION
· Writing for Marketing and Advertising
Personal Development
2022
STANFORD CONTINUING STUDIES
· Social Media and Marketing
Master's Degree
2021
THE UNIVERSITY OF EDINBURGH
· Masters Degree in Design and Digital Media
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Bachelor's Degree
2015
GEORGIA COLLEGE & STATE UNIVERSITY
· Bachelor of Arts in Mass Communications with a Minor in Photography
· Lambda Pi Eta: National Communication Honor Society
High School Degree
2011
ROSARY HIGH SCHOOL
PORTFOLIO
SKILLS
Adobe Indesign
Adobe Audition
Adobe After Effects
Adobe Premiere Pro
Adobe Illustrator
Adobe Photoshop
Facebook Ads and Business Manager
Hootsuite Certified
Microsoft Suite
MailChimp
Prezi | Canva
WordPress | Wix | Shopify